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ENGINE OPTIMIZATION! The time has come to face your Website! A High Search Engine Ranking for your website is so essential if you have the slightest desire to actually succeed in your Business, there is no way you can continue to avoid this issue. At least 85% of people looking for information on the Internet find websites through Search Engines such as Google, Yahoo, and MSN. The idea of Optimizing your pages for High Search Engine Rankings is to attract Targeted Customers to your Site who will more than likely Signup, make a Purchase (read what you are offering even if it is only promoting what you are optimizing hopefully for Search Engine Rankings).The higher your Page comes up in Search Engine Optimization, the greater the Traffic that is Directed to your Website. That's what Search Engine Optimization is all about Attracting Visitors and Keep them coming back time and again. Enter in a Search Engine the Keywords( Niche Directories Travel) will bring up Information for Complete Packages for Travelling anywhere in the world with Accommodation,Cruises, Flights, Speciality Holidays,Tour Operation and Travel Agents. There are Blogs, Forums, with plenty of Travel Resources in Good Niche Directories Specializing in Travel, That is what a Niche Business is, Targeting the Traveller by using these Keywords. A Niche Market is a Focused, Targetable Portion of a Market, by Focusing on a Niche Market, addressing a need for a Product or Service that is not being addressed by Mainstream Providers. You can think of a Niche Market as a narrowly defined group of Potential Customers, using keywords, searching for a defined market by definition of keywords. When building your website aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words .If you want to Achieve a High Ranking on Search Engines, Text is Essential. However, the Search Engines must be able to read the text, meaning that the text must be in HTML and not Graphic Format. To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case,change the text into HTML format in order to increase your Search Engine Rankings. Your Keywords/Phrases serve as the Foundation of your Marketing Strategy. If they are not chosen with great Precision, no matter how Aggressive your Marketing Campaign may be, the right people may never get the chance to find out about it. So your first step in Plotting your Strategy is to gather and Evaluate Keywords/Phrases. For any Business by actually using the Niche Directories and adding your Website or Blog in a Niche Directory. Take a look at his Website there 's a lot of information, Search Engine Optimization, signup for it it, or add it to your RSS Feeds, it will be well worth it, trying to set up a new website with all the up to date data on Search Engines and News. Click Here! Here is a Few Tips for Selecting the correct Keywords. Optimizing for the Correct Keywords To get listed correctly in the search engines each page of your site that you want listed needs to be optimized to the best of your ability. Since the keywords that you decide to target will be used throughout the optimization process choosing the right keywords is essential. If you choose the wrong keywords you will not be found in the search engines. If you are not found in the search engines how will anyone find your site? Since the keywords you choose to optimize your pages with are so important we have put together some tips to help you make sure that you make the right choices. You should utilize these tips when selecting keywords for each page that you plan to submit to the search engines. Sample for a site selling shoes: Much too General Much Better Shoes Imported Italian Shoes Men's Shoes Men's leather penny Loofers Womens Shoes Womens aerobic sneakers 1. Think "specific keyword phrases" not "keywords". Why? Due to the extreme amount of competition for general terms in the search engines, if your keyword phrases are too general it is very unlikely you will rank well in the search engines. You stand a far better chance to rank well for specific phrases where there is less competition. The resulting traffic, since it is more highly targeted, should also be much higher quality too! 2. Try to think like your target audience. What would they search for when looking for the page you are optimizing? It is very easy to fall in the trap of coming up with a short list of what YOU would search for, but what about everyone else? They will not necessarily use the same keywords as you. You should try to come up with as many keyword phrases as you can think of that relate to the page you are optimizing. Try asking a few friends and family what they would search for when searching for a site like yours. 3. Check out your competition for ideas. Do a search using keywords that you already know you want to target and click through on the top sites that come up. Once on the site view the source HTML code and view the keywords they have in their meta tags - this should give you many more ideas! Make sure to only use keywords that relate to YOUR site or page. To view the HTML code simply click the 'View' at the top of your web browser then select 'Source', or 'Page Source'. 4. You should develop a list of keyword phrases, following the tips on this page, for each page that you optimize for the search engines. Optimizing Your Title Tag Without question the title tag of your page is the single most important factor to consider when optimizing your web page for the search engines. This is because most engines & directories place a high level of importance on keywords that are found in your title tag. The title tag is also what the search engines usually use for the title of your listing in the search results. What it looks like: Here's the title tag of this page: <TITLE>Your Title Tag - learn to optimize your title tag</TITLE> Where it belongs: The correct placement for the title tag is between the <HEAD> and </HEAD> tags within the HTML the makes up your page. Tag limits: We recommend that your title tag be between 50-80 characters long - including spaces! The length that the different search engines accept varies, but as long as you keep within this limit you should be ok. Tag tips: 1. We recommend that you include 1-2 of your most important keyword phrases in the title tag, BUT be careful not to just list keywords. If you just list keywords you risk being viewed as a spamming the engines which can ultimately lead to you being blacklisted by the search engines. Your title tag should include your keyword phrases while remaining as close to a readable sentence as possible to avoid any problems. 2. Make your title enticing! Don't forget that even if you get that #1 listing in the search engines your listing still needs to say something that makes the surfer want to clickthrough and visit your site. 3. Since the length of your title tag could be a little long for some engines we suggest placing the keywords at the beginning of the tag when possible so that you do not risk having them cut off. 4. Each page of your site should have it's own title tag with it's own keywords that related to the page that it appears on. This Page was Compiled by Elsie Hagley Urenui New Zealand. |